Advertising & Marketing Communications Management | St. Clair College
Three Year - Ontario College Advanced Diploma
Starts: September

Temporary Delivery Due to the COVID-19 Pandemic:
Fall 2020 Program/Course Delivery

Contact:
Steve McEachern
519-972-2727 ext. 4295

Program Overview

As one of the premier programs in the country offering the depth and integration of current digital content and trends with traditional platforms, the Interactive Advertising Bureau of Canada calls this program, “the most up-to-date curriculum of any of the Ontario advertising programs.” Students study what is evolving in today’s industry, learning what businesses are doing now. Students are prepared for digital marketing to consumers using interactive platforms such as Facebook, Instagram, Twitter, mobile devices, as well as continued utilization of traditional platforms like television, radio and print.

Program Highlights

  • 3rd year students regularly compete in annual advertising competitions winning awards and gaining valuable experience for their portfolios.
  • A four week prearranged work placement provides students with real industry experience and valuable contacts. Many students are hired by their work placement for full-time work following graduation.
  • Program offers 12 social media, mobile and digital marketing/media courses – more than any other university or college in Canada.
  • Faculty are all seasoned and experienced industry professionals with backgrounds in executive positions at major national and international companies.
  • All graduates are HooteSuite certified in digital media.

Career Opportunities

There are a wide variety of career paths available including: digital media, social networking management, account management, copywriting, event planning, media planning and buying, public relations, Internet marketing and advertising, consumer behaviour, relationship management and many, many more. It’s no wonder that 90% of our grads are employed within 6 months, pursuing careers in Windsor, Toronto, Vancouver, Calgary and many more.

Degree Completion

Athabasca University:

  1. Bachelor of Professional Arts in Communications Studies: Student is granted 60 credits towards the 120 credit degree.
  2. Bachelor of Human Resources and Labour Relations, Bachelor of Management in Marketing (4 year program): Student is granted 30 credits towards a 120 credit degree.

Davenport University:

  1. Bachelor of Business Administration in Marketing: Student must take 11 courses (a minimum of 30 residency hours).
  2. Bachelor of Business Administration and Master of Business Administration in Strategic Management: Student must take 11 undergraduate courses and 13 graduate courses (a minimum of 60 residency hours).

Griffith University, Australia:

  1. Students can complete a Bachelor Degree in Communications in two semesters.

Accelerated Transfers

Students who have successfully completed a related program at the college, or have a university degree in Business/Marketing can apply for credit transfers to accelerate the time necessary to acquire their advanced diploma. Applicants must contact the Program Coordinator before applying.

Why Choose This Program?

St. Clair's Advertising & Marketing Communications Management program has a lot to brag about. Our students outperform - having won more advertising competitions than any of the other Ontario advertising school. We pride ourselves on the 90% employment rate that our graduates enjoy within 6 months of completion. The Interactive Advertising Bureau of Canada calls ours “the most up-to-date curriculum of any of the Ontario advertising schools.”

But enough about us, this is about you. Why is all of this good for you? Because you never miss an episode of Mad Men. Because you are a creative thinker and a problem solver. Because you write, design, and spend hours on interactive media. If this sounds like you, St. Clair's Advertising & Marketing Communications Management program is for you.

The highly experienced faculty offer students the best in marketing and advertising training. Students will learn: the Business of Advertising and the Psychology of Advertising, Principles of Marketing, Layout and Design, Print Media, Digital and Web Design and Copywriting. You will be developing complete and integrated plans and programs in: marketing and communications, advertising, promotions and public relations, event planning, business and creatives in both the traditional and web arenas.

As if all this isn't enough, we also arrange a month-long work internship for you. Plus, should you be interested in further education, your credits can gain you standing at various universities including: Athabasca, Wilfrid Laurier, Davenport, Windsor, Wayne State and Griffith.

Admission Requirements

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

  • Grade 12 English (C) or (U)
  • Grade 11 Math (C) or (U) is strongly recommended

Mature students - See Admission Procedures for details.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
ADV122G
Mass Communications In A Cultural Context
3
ADV438
Trans-Media Public Relations
2
ADV107
Intro. To Layout & Design
3
ADV120
The Business Of Advertising
3
ADV211
Principles Of Marketing I
3
ADV106
Introduction To Digital Media
2
Semester 2
Code Title Credits
ADV203G
Contemporary Study Of Aestheticexpression
3
ADV207
Psychology Of Advertising
3
ADV222A
Print Media Estimating & Research
3
ADV225
Digital Design I
3
ADV208
Advertising Copywriting Fund.
2
ADV311
Principles Of Marketing II
3
ADV116G
Segmenting Canadian Society
3
Semester 3
Code Title Credits
ADV313
Web Design I
3
ADV322
Broadcast Media Estimating And Research
3
ADV325
Digital Design II
3
ADV309
Copywriting For Print Media
2
ADV345
Consumer Research Concepts And Techniques
3
ADV411
Marketing Planning I
3
ADV307
Business Presentations
3
Semester 4
Code Title Credits
ADV413
Web Design II
2
ADV422
Media Planning I
3
ADV421
Developing Internet Marketing Content
2
ADV444
Marketing Planning II
3
ADV433
E-Mail Marketing
2
ADV437
Search Engine Optimization
3
ADV425
Project Management For Advertising
2
Semester 5
Code Title Credits
ADV521
Web Analytics
3
ADV505
Digital Agency
3
ADV531
Mobile Marketing
3
ADV529
Social Media Marketing
3
ADV504
Trans-Media Planning II
3
ADV532
Trans-Media Account Planning
3
ADV536
Trans Media Sales Promotion & Events
3
Semester 6
Code Title Credits
ADV613
Creative Capstone
1
ADV608
Agency & Account Management
2
ADV617
IMC Campaigns II
4
ADV703
How To Brand Yourself
4
ADV604
Trans-Media Planning III
2
ADV701
Internship
5

NOTE: S/U GRADING - ADV701

Your Investment

The standard tuition and compulsory fees for the current academic year:

2020-2021 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Physical Demands Analysis

Program Vocational Learning Outcomes

Advertising and Marketing Communications Management (Ontario College Advanced Diploma) (MTCU Code 62100)

The graduate has reliably demonstrated the ability to

  1. Determine, analyze and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
  2. Perform a market segmentation analysis, determine the organization’s target market/audience and define the consumer behaviour of each segment.
  3. Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
  4. Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
  5. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
  6. Develop creative solutions to address advertising and marketing communications challenges.
  7. Plan, implement, monitor and evaluate projects by applying principles of project management.
  8. Complete all work in a professional, ethical and timely manner.