Trans-Media Planning III | St. Clair College
Course Code
ADV604
Course Credit
2

This is an advanced course requiring the application of skills in national multimedia strategies and planning along with market media and consumer research. Students will develop the necessary skills to research and develop a comprehensive media plan. Focus will be on knowledge and skills related to Canadian media landscape. In addition advanced skills related to the use of vertical software for major medium as well as presentation on activities in the advertising media marketplace will be developed.