Project Management For Advertising

Using case scenarios, students will assume the role of project manager for a project, taking it through each stage of the project lifecycle: from initiation and planning to project closeout. Students will determine project scope, identify risks, and create a Work Breakdown Structure (WBS). Students will create a project schedule, including a cost plan, an estimation of, project cost, and an allocation of, resources plan;, students will learn to combat the most common problems for projects.