Program Overview
For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.
Program Highlights
- Marketing research courses allow for hands-on practical and experiential learning.
- Students will become proficient in social media marketing techniques.
- The program's curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.
- Marketing Design Technologies teaches students how to create content and build websites.
- Program and Event Planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.
- Students will gain an understanding in banking, merchandising, consumer finance, and payroll.
Career Opportunities
Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.
Admission Requirements
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.
Mature students - See Admission Procedures for details.
Courses
The curriculum below is for incoming students:
Past Cohorts:
Semester 1
| Code | Title | Credits |
|---|---|---|
| ACC110 | Accounting Concepts I | 3 |
| BUS108 | Introduction To Canadian Business | 3 |
| ECN210 | Microeconomics | 3 |
| MTH146 | Mathematics Of Personal Finance | 4 |
| MGN105 | Introduction To Human Resources | 3 |
| COM103 | Business Communications I | 3 |
Semester 2
| Code | Title | Credits |
|---|---|---|
| ACC210 | Accounting Concepts II | 3 |
| ECN110 | Macro Economics | 3 |
| MRK202 | Introduction To Canadian Marketing | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
| MTH237 | Statistical Concepts | 3 |
| COM203 | Business Communications II | 3 |
| BUS207 | Basic Spreadsheeting | 2 |
Semester 3
| Code | Title | Credits |
|---|---|---|
| MRK311 | Program & Event Planning | 3 |
| MRK302 | Professional Sales Presentations | 3 |
| MRK309 | Customer Relationship Management | 3 |
| MRK319 | Marketing Analytics | 3 |
| MRK327 | Marketing Design Technologies | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
Semester 4
| Code | Title | Credits |
|---|---|---|
| MGN310 | Organizational Behaviour | 3 |
| MRK420 | Marketing Research | 3 |
| MRK427 | Marketing Research Projects | 3 |
| MRK436 | Integrated Marketing Communications | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
| MRK439 | Social Media Marketing | 3 |
| MRK451 | Careers In Marketing | 2 |
Semester 1
| Code | Title | Credits |
|---|---|---|
| ACC110 | Accounting Concepts I | 3 |
| BUS108 | Introduction To Canadian Business | 3 |
| ECN210 | Microeconomics | 3 |
| MTH146 | Mathematics Of Personal Finance | 4 |
| MGN105 | Introduction To Human Resources | 3 |
| COM103 | Business Communications I | 3 |
Semester 2
| Code | Title | Credits |
|---|---|---|
| ACC210 | Accounting Concepts II | 3 |
| ECN110 | Macro Economics | 3 |
| MRK202 | Introduction To Canadian Marketing | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
| MTH237 | Statistical Concepts | 3 |
| COM203 | Business Communications II | 3 |
| BUS207 | Basic Spreadsheeting | 2 |
Semester 3
| Code | Title | Credits |
|---|---|---|
| MRK311 | Program & Event Planning | 3 |
| MRK317 | Multimedia Sales Presentations | 4 |
| MRK325 | Advertising Management | 3 |
| MRK332 | Supply Chain Management | 3 |
| MRK340 | Techno Marketing | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
Semester 4
| Code | Title | Credits |
|---|---|---|
| MGN310 | Organizational Behaviour | 3 |
| MRK420 | Marketing Research | 3 |
| MRK419 | Marketing Research Projects | 2 |
| MRK432 | Marketing Management | 3 |
| ELEC1030 | Choose 1 Elective Course | 3 |
| MRK434 | Marketing Design Technologies | 2 |
| MRK451 | Careers In Marketing | 2 |
Program Physical Demands Analysis
Program Vocational Learning Outcomes
Business-Marketing (Ontario College Diploma) (MTCU Code 52900)
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Additional Information
Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs