Business - Marketing | St. Clair College
Program Code: B012
Status: Open
Two Year - Ontario College Diploma
Starts: September, January
Contact:
Justina Ciarlariello
519-972-2727 ext. 4670/5848

Program Overview

For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. Graduates will be prepared to work in retail sales. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.

Program Highlights

  • Field work includes marketing research projects in the community allowing for hands-on experiential learning and networking opportunities with possible future employers.
  • Become proficient in current software programs used for social media.
  • Curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.
  • Marketing Design Technologies teaches students how to build organizational websites.
  • Program and Event planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.
  • Students will gain an understanding via simulation labs and business applications in banking, merchandising, consumer finance, and payroll.

Career Opportunities

Marketing management opportunities exist in a number of broad-based fields including retail sales, insurance companies and social service agencies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

Admission Requirements

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
ACC110
Accounting Concepts I
3
BUS108
Introduction To Canadian Business
3
ECN110
Macro Economics
3
MTH146
Mathematics Of Personal Finance
4
MGN105
Introduction To Human Resources
3
COM103
Business Communications I
3
Semester 2
Code Title Credits
ACC210
Accounting Concepts II
3
ECN210
Microeconomics
3
MRK202
Introduction To Canadian Marketing
3
ELEC1030
Choose 1 Elective Course
3
MTH237
Statistical Concepts
3
COM203
Business Communications 2
3
BUS207
Basic Spreadsheeting
2
Semester 3
Code Title Credits
MRK311
Program & Event Planning
3
MRK317
Multimedia Sales Presentations
4
MRK325
Advertising Management
3
MRK332
Supply Chain Management
3
MRK340
Techno Marketing
3
ELEC1030
Choose 1 Elective Course
3
Semester 4
Code Title Credits
MGN310
Organizational Behaviour
3
MRK420
Marketing Research
3
MRK419
Marketing Research Projects
2
MRK432
Marketing Management
3
ELEC1030
Choose 1 Elective Course
3
MRK434
Marketing Design Technologies
2
MRK451
Careers In Marketing
2

Your Investment

The standard tuition and compulsory fees for the current academic year:

2019-2020 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Physical Demands Analysis

Program Vocational Learning Outcomes

Business-Marketing (Ontario College Diploma) (MTCU Code 52900)

The graduate has reliably demonstrated the ability to:

  1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
  2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
  3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
  5. Contribute to the development of strategies related to pricing for a product, good and/or service.
  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
  7. Participate in conducting market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.

Additional Information

Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs