Psychology Of Advertising | St. Clair College
Course Code
ADV207
Course Credit
3

The objective of ADV207 is to offer students a balanced knowledge and understanding of consumer behavior that includes the psychological, social, and managerial implications of a decision. Discussions will include current examples that are tied into global and technology consumer behavior issues and trends, to gain a solid foundation in marketing strategy. Topics link back to marketing decision-making and strategic planning.