Course Code
ADV531
Course Credit
3
Through the examination of current mobile marketing strategies and tactics, including social media, Augmented Reality (AR), Virtual Reality (VR), mobile application, and mobile web sites, students will learn to recognize the opportunities for planning and evaluating campaigns that are personal, targeted, immediate, actionable and measurable. Students will be challenged to make decisions on strategies and tactics for products, services, brands, and customers, and how to successfully integrate mobile into an existing marketing communications mix.