Media Planning I | St. Clair College
Course Code
ADV422
Course Credit
3

An intermediary course calling for the application of previously learned knowledge. Emphasis is placed on buying broadcast media in Canada and achieving proficiency in utilizing the correct combination of media vehicles to accomplish the aims of a single overall campaign strategy. Additional broadcast research will be introduced to the students. Canadian Federal and Provincial laws/restrictions for advertising as they apply to media placement will be introduced along with an introduction of Direct Mail advertising Campaigns (costing research lists and strategies).