Principles Of Marketing II | St. Clair College
Course Code
ADV311
Course Credit
3

This course is a continuation of ADV 211. This course opens with the concept of product including the notion of branding as a means of increasing value. This will be followed by an in-depth study of positioning. The student will then be introduced to pricing distribution and promotional strategies as effective ways of supporting the fundamental concept of the brand and its brand positioning strategy.