IMC Campaigns II | St. Clair College
Course Code
ADV617
Course Credit
4

This course requires the advanced application of integrated skills in marketing planning media planning and estimating advertising design and copy principles in the preparation of a complete advertising and marketing communications campaign based on an actual case study. Advertising and Marketing communication principles covered in all previous program courses will be applied. The campaign plans and creative will be presented to a panel of faculty judges for evaluation prior to internship.