Business Administration - Marketing | St. Clair College

Program Overview

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!

Program Highlights

  • Marketing research projects in the local community allow for hands-on practical and experiential learning.
  • Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
  • Work placements for qualified third-year students in their final semester.
  • Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.
  • Continuously updated curriculum based on current trends including social media marketing content.
  • Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.

Career Opportunities

Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.

Degree Completions

Admission Requirements

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
ACC110
Accounting Concepts I
3
BUS108
Introduction To Canadian Business
3
ECN110
Macro Economics
3
MTH146
Mathematics Of Personal Finance
4
MGN105
Introduction To Human Resources
3
COM103
Business Communications I
3
Semester 2
Code Title Credits
ACC210
Accounting Concepts II
3
ECN210
Microeconomics
3
MRK202
Introduction To Canadian Marketing
3
ELEC1030
Choose 1 Elective Course
3
MTH237
Statistical Concepts
3
COM203
Business Communications II
3
BUS207
Basic Spreadsheeting
2
Semester 3
Code Title Credits
MRK311
Program & Event Planning
3
MRK317
Multimedia Sales Presentations
4
MRK325
Advertising Management
3
MRK332
Supply Chain Management
3
MRK340
Techno Marketing
3
ELEC1030
Choose 1 Elective Course
3
Semester 4
Code Title Credits
MGN310
Organizational Behaviour
3
MRK420
Marketing Research
3
MRK419
Marketing Research Projects
2
MRK432
Marketing Management
3
ELEC1030
Choose 1 Elective Course
3
MRK434
Marketing Design Technologies
2
MRK451
Careers In Marketing
2
Semester 5
Code Title Credits
BUS300
Business Law
3
MRK517
Merchandising Management II
3
MRK520
Marketing Cases
3
MRK525
Consumer Behaviour
3
MRK532
Strategic Marketing Management
3
MRK540
Business Strategies
3
Semester 6
Code Title Credits
MRK639
Digital Marketing
3
MRK605
Applied Marketing Simulation
3
MRK618
Internship Prep. & Assessment
1
MRK609
Internship
9
MRK680
Global Marketing Environments
3
MRK672
Sports & Events Marketing
3
MRK641
Sales Negotiations & Ethics
3

Past Cohorts:

SEMESTER 1
Code Title Credits
ACC 110 Accounting Concepts I 3
BUS 108 Introduction to Canadian Business 3
ECN 110 Macroeconomics 3
MTH 146 Mathematics of Personal Finance 4
MGN105 Introduction to Human Resources 3
COM103 Business Communications 1 3
SEMESTER 2
Code Title Credits
ACC 210 Accounting Concepts I 3
ECN 210 Microeconomics 3
MRK 202 Introduction to Canadian Marketing 3
ELEC 1030 Choose an Elective 3
MTH 237 Statistical Concepts 3
COM203 Business Communications 2 3
BUS207 Spreadsheeting 1 2
SEMESTER 3
Code Title Credits
MRK311 Program and Event Planning 3
MRK 317 Multimedia Sales Presentations 4
MRK 325 Advertising Management 3
MRK 332 Supply Chain Management 3
MRK340 Techno Marketing 3
ELEC 1030 Choose One General Education Course 3
SEMESTER 4
Code Title Credits
MGN 310 Organizational Behaviour 3
MRK 420 Marketing Research 3
MRK 427 Marketing Research Projects 3
MRK 432 Marketing Management 3
ELEC 1030 Choose One General Education Course 3
MRK452 Marketing Design Technologies 3
SEMESTER 5
Code Title Credits
BUS 300 Business Law 3
MRK 517 Merchandising Management 3
MRK 520 Marketing Cases 3
MRK 525 Consumer Behaviour 3
MRK 532 Strategic Marketing Management 3
MRK 550 Business Operations I 3
SEMESTER 6
Code Title Credits
MRK 622 Logistics Management 3
MRK 605 Applied Marketing Simulation 3
MRK618 Internship Preparation and Assessment 1
MRK609 Internship 9
MRK 680 Global Marketing Environments 3
MRK 672 Sports & Event Marketing 3
MRK641 Sales Negotiations & Ethics 3

Your Investment

The standard tuition and compulsory fees for the current academic year:

2020-2021 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Physical Demands Analysis

Program Vocational Learning Outcomes

Business Administration-Marketing (Ontario College Advanced Diploma) (MTCU Code 62900)

The graduate has reliably demonstrated the ability to

  1. Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  2. Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  3. Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
  4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  6. Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  7. Project the impact of a marketing initiative using quantitative information.
  8. Address marketing problems and opportunities using a variety of strategies and tactics.
  9. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  10. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  11. Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
  12. Conduct primary and secondary market research to provide information needed to make marketing decisions.
  13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  14. Assist in the development of a business plan.
  15. Apply the principles of business ethics and corporate social responsibility.
  16. Use professional sales techniques to make a sale.
  17. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Effective Fall 2019

The graduate has reliably demonstrated the ability to

  1. Develop a marketing* plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan* for marketing of a product*, concept, good, or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product*, good, and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
  7. Conduct market research* to provide information needed to make marketing* decisions.
  8. Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Additional Information

Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs