Program Overview
Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration - Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the importance of using data to drive marketing strategies. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, and strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!
Program Highlights
- Marketing research courses allow for hands-on practical and experiential learning.
- Second and Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
- Work placements for qualified third-year students in their final semester.
- Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Wayne State University, Walsh College and Davenport University. Students can also obtain their degrees overseas in Ireland and Australia.
- Continuously updated curriculum based on current trends including digital marketing, data social media marketing content.
- Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.
Career Opportunities
Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.
Degree Completions
Admission Requirements
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.
Mature students - See Admission Procedures for details.
Courses
The curriculum below is for incoming students:
Semester 1
| Code |
Title |
Credits |
|
ACC110
|
Accounting Concepts I
|
3
|
|
BUS108
|
Introduction To Canadian Business
|
3
|
|
MTH146
|
Mathematics Of Personal Finance
|
4
|
|
MGN105
|
Introduction To Human Resources
|
3
|
|
COM103
|
Business Communications I
|
3
|
Semester 2
| Code |
Title |
Credits |
|
ACC210
|
Accounting Concepts II
|
3
|
|
MRK202
|
Introduction To Canadian Marketing
|
3
|
|
COM203
|
Business Communications II
|
3
|
Semester 3
| Code |
Title |
Credits |
|
MRK311
|
Program & Event Planning
|
3
|
|
MRK302
|
Professional Sales Presentations
|
3
|
|
MRK309
|
Customer Relationship Management
|
3
|
|
MRK327
|
Marketing Design Technologies
|
3
|
Semester 4
| Code |
Title |
Credits |
|
MGN310
|
Organizational Behaviour
|
3
|
|
MRK427
|
Marketing Research Projects
|
3
|
|
MRK436
|
Integrated Marketing Communications (IMC)
|
3
|
|
MRK439
|
Social Media Marketing
|
3
|
Semester 5
| Code |
Title |
Credits |
|
MRK532
|
Strategic Marketing Management
|
3
|
Semester 6
| Code |
Title |
Credits |
|
MRK605
|
Applied Marketing Simulation
|
3
|
|
MRK624
|
Retail Management & e-Commerce
|
2
|
|
MRK680
|
Global Marketing Environments
|
3
|
|
MRK641
|
Sales Negotiations & Ethics
|
3
|
Past Cohorts:
Semester 1
| Code |
Title |
Credits |
| ACC110 |
Accounting Concepts I |
3 |
| BUS108 |
Introduction To Canadian Business |
3 |
| ECN210 |
Microeconomics |
3 |
| MTH146 |
Mathematics Of Personal Finance |
4 |
| MGN105 |
Introduction To Human Resources |
3 |
| COM103 |
Business Communications I |
3 |
Semester 2
| Code |
Title |
Credits |
| ACC210 |
Accounting Concepts II |
3 |
| ECN110 |
Macro Economics |
3 |
| MRK202 |
Introduction To Canadian Marketing |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
| MTH237 |
Statistical Concepts |
3 |
| COM203 |
Business Communications II |
3 |
| BUS207 |
Basic Spreadsheeting |
2 |
Semester 3
| Code |
Title |
Credits |
| MRK311 |
Program & Event Planning |
3 |
| MRK302 |
Professional Sales Presentations |
3 |
| MRK309 |
Customer Relationship Management |
3 |
| MRK319 |
Marketing Analysis |
3 |
| MRK327 |
Marketing Design Technologies |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
Semester 4
| Code |
Title |
Credits |
| MGN310 |
Organizational Behaviour |
3 |
| MRK420 |
Marketing Research |
3 |
| MRK427 |
Marketing Research Projects |
3 |
| MRK436 |
Integrated Marketing Communications |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
| MRK439 |
Social Media Marketing |
3 |
| MRK451 |
Careers In Marketing |
2 |
Semester 5
| Code |
Title |
Credits |
| BUS300 |
Business Law |
3 |
| ENT300 |
Entrepreneurship |
3 |
| MRK520 |
Marketing Cases |
3 |
| MRK525 |
Consumer Behaviour |
3 |
| MRK532 |
Strategic Marketing Management |
3 |
| MRK540 |
Business Strategies |
3 |
Semester 6
| Code |
Title |
Credits |
| MRK639 |
Digital Marketing |
3 |
| MRK605 |
Applied Marketing Simulation |
3 |
| MRK624 |
Retail Management & e-Commerce |
2 |
| MRK609 |
Internship |
9 |
| MRK680 |
Global Marketing Environments |
3 |
| MRK641 |
Sales Negotiations & Ethics |
3 |
Semester 1
| Code |
Title |
Credits |
| ACC110 |
Accounting Concepts I |
3 |
| BUS108 |
Introduction To Canadian Business |
3 |
| ECN210 |
Microeconomics |
3 |
| MTH146 |
Mathematics Of Personal Finance |
4 |
| MGN105 |
Introduction To Human Resources |
3 |
| COM103 |
Business Communications I |
3 |
Semester 2
| Code |
Title |
Credits |
| ACC210 |
Accounting Concepts II |
3 |
| ECN110 |
Macro Economics |
3 |
| MRK202 |
Introduction To Canadian Marketing |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
| MTH237 |
Statistical Concepts |
3 |
| COM203 |
Business Communications II |
3 |
| BUS207 |
Basic Spreadsheeting |
2 |
Semester 3
| Code |
Title |
Credits |
| MRK311 |
Program & Event Planning |
3 |
| MRK317 |
Multimedia Sales Presentations |
4 |
| MRK325 |
Advertising Management |
3 |
| MRK332 |
Supply Chain Management |
3 |
| MRK340 |
Techno Marketing |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
Semester 4
| Code |
Title |
Credits |
| MGN310 |
Organizational Behaviour |
3 |
| MRK420 |
Marketing Research |
3 |
| MRK419 |
Marketing Research Projects |
2 |
| MRK432 |
Marketing Management |
3 |
| ELEC1030 |
Choose 1 Elective Course |
3 |
| MRK434 |
Marketing Design Technologies |
2 |
| MRK451 |
Careers In Marketing |
2 |
Semester 5
| Code |
Title |
Credits |
| BUS300 |
Business Law |
3 |
| MRK517 |
Merchandising Management II |
3 |
| MRK520 |
Marketing Cases |
3 |
| MRK525 |
Consumer Behaviour |
3 |
| MRK532 |
Strategic Marketing Management |
3 |
| MRK540 |
Business Strategies |
3 |
Semester 6
| Code |
Title |
Credits |
| MRK639 |
Digital Marketing |
3 |
| MRK605 |
Applied Marketing Simulation |
3 |
| MRK618 |
Internship Prep. & Assessment |
1 |
| MRK609 |
Internship |
9 |
| MRK680 |
Global Marketing Environments |
3 |
| MRK672 |
Sports & Events Marketing |
3 |
| MRK641 |
Sales Negotiations & Ethics |
3 |
View Pre/Co-Requisites for Business Administration - Marketing
Your Investment
The standard tuition and compulsory fees for the current academic year:
2024-2025 Tuition Fees Â
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses are at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found on the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Program Physical Demands Analysis
Program Vocational Learning Outcomes
Business Administration-Marketing (Ontario College Advanced Diploma) (MTCU Code 62900)
The graduate has reliably demonstrated the ability to
- Develop a marketing* plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan* for marketing a product*, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product*, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
- Conduct market research* to provide the information needed to make marketing* decisions.
- Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Additional Information
Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs
