Business Administration - Marketing

Program Physical Demands Analysis

• B009

Program Vocational Learning Outcomes

Business Administration-Marketing (Ontario College Advanced Diploma) (MTCU Code 62900)

The graduate has reliably demonstrated the ability to

1. Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
2. Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
3. Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
6. Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
7. Project the impact of a marketing initiative using quantitative information.
8. Address marketing problems and opportunities using a variety of strategies and tactics.
9. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
10. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
11. Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
12. Conduct primary and secondary market research to provide information needed to make marketing decisions.
13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
14. Assist in the development of a business plan.
15. Apply the principles of business ethics and corporate social responsibility.
16. Use professional sales techniques to make a sale.
17. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Effective Fall 2019

The graduate has reliably demonstrated the ability to

1. Develop a marketing* plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communication plan* for marketing of a product*, concept, good, or service based on an identified market need or target.
3. Determine strategies for the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to evolving market needs.
4. Determine strategies for the efficient and effective placement/distribution of a product*, good, and/or service that respond to an evolving market.
5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
7. Conduct market research* to provide information needed to make marketing* decisions.
8. Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Additional Information

Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs