Course Code
MRK680
Course Credit
3
This course is designed to provide an introductory view of global business environments. It is devoted to an explanation of marketing functions with specific reference to the pursuit of global business opportunities. This course presents an overview of the most important characteristics of today's global trading environment. It seeks to help students understand the key forces driving the international economy. In addition, students will be required to undertake map activities in order to learn key locational elements in a variety of nations.