Esports Administration and Entrepreneurship | St. Clair College

Program Overview

The Esports Administration and Entrepreneurship Program prepares students to work in the exciting and interactive business of esports. Students will learn practical business and entrepreneurial skills while developing a comprehensive knowledge of organized, multiplayer video game competitions.

Courses of study include sports management, media production, event management, entrepreneurship, team and league administration, and techno-marketing. Students will learn a unique blend of esports gaming topics including the history of esports and video game culture, broadcast and content creation, online streaming media platforms including Twitch and YouTube, along with the skills necessary to excel in the burgeoning esports industry.

Participation in a variety of relevant, practical learning experiences will allow students to integrate their knowledge gained throughout the program in the planning, development, and execution of large-scale competitive esports events.  Students will experience, first hand, what it is like to be involved in the world of esports and esports administration.

Program Highlights

  • State of the Art Esports Facilities including an Esports Broadcast Lab, Open Gaming Lab, and Varsity Training Rooms A.K.A "The Nest"

  • Work Integrated Learning Opportunities with the Saints Gaming Varsity Program and Esports Industry Partners

  • Learn to Create Content for Twitch and YouTube through Hands on Training and Continue Broadcasting After Graduation

Career Opportunities

Graduates of the program will be prepared to pursue a variety of career opportunities such as team and league administrators, marketing and promotion, event management, and esports live stream technicians. Graduates may also pursue esports entrepreneurial careers in amateur, collegiate, and professional levels of competition as pro-players, or esports coaches.

Admission Requirements

OSSD with the majority of courses at the College (C ), University (U), University/College (M), or Open (O) level.

Mature students - See Admission Procedures for details.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
ACC110
Accounting Concepts I
3
BUS108
Introduction To Canadian Business
3
ESM103
Introduction To Esports
3
ESM101
Esports Media Production I
4
SRM102
Introduction To Sport Marketing
3
SRM103
Introduction To Sport Management
3
Semester 2
Code Title Credits
ACC210
Accounting Concepts II
3
SRM101
Program And Event Management
3
COM103
Business Communications I
3
ESM200
The Esports Industry
3
ESM201
Esports Media Production II
4
ELEC1030
Choose 1 Elective Course
3
Semester 3
Code Title Credits
MRK340
Techno Marketing
3
SRM302
Team And League Management
3
ESM300
Administration Of Esports Projects I
6
ESM301
Esports Media Production III
3
SRM503
Sport And The Law
3
ELEC1030
Choose 1 Elective Course
3
Semester 4
Code Title Credits
MRK452
Marketing Design Technologies
3
MRK432
Marketing Management
3
ENT500
Entrepreneurship
3
ESM400
Administration Of Esports Projects II
6
ESM401
Esports Media Production IV
3
ELEC1030
Choose 1 Elective Course
3

Your Investment

The standard tuition and compulsory fees for the current academic year:

2020-2021 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Vocational Learning Outcomes

Esports Administration and Entrepreneurship (Ontario College Diploma) (52211)

The graduate has reliably demonstrated the ability to:

  1. Select and effectively use technology and software programs relevant to both the esports and traditional sports industries.  
  2. Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services for both esports and traditional sports organizations.
  3. Apply entrepreneurial strategies to respond to opportunities in both the esports and traditional sports industries.
  4. Develop business strategies for both an esports and traditional sports organization which take into account the current political and economic environment and considers historical context.
  5. Perform work in compliance with relevant statutes, regulations and business practices.
  6. Apply leadership strategies and best practices to accomplish organizational goals.  
  7. Employ accounting and financial information to support the operations of an esports and traditional sports organization.  
  8. Apply sports research analytics to examine and support strategic, evidence-based decision-making.
  9. Plan, organize and deliver Esports projects, tournaments and events.
  10. Employ environmentally sustainable practices in Esports and traditional sports industries.
  11. Implement physical activity, fitness and lifestyle strategies for Esports players to enhance personal health and well-being.
  12. Communicate effectively with diverse teams through the preparation and delivery of presentations.