The Sport and Recreation Management program prepares students to work in the exciting and interactive business of sport management, sport marketing and recreation-related industries. Courses of study cover sport and recreation management and marketing; sport economics; recreation programming; legal aspects of sport; sport governance; project management; community sport and recreation supervision. Students will participate in a variety of relevant, practical learning experiences which will culminate in the final semesters of the program with work placement. Students will experience, first hand, what it is like to be involved in the world of sport and recreation management.
Program Highlights
Graduates will have the relevant skills and knowledge suitable for positions within a wide range of sport management and supervisory activities.
Courses of study include sport event planning, sales and marketing, facility management, and business administrative positions within professional sport.
Understand the interaction between sport governing bodies, public agencies, and other regulatory bodies involved in the business of sport management.
Career Opportunities
Sport and Recreation Management Graduates will find career opportunities in the public, private and commercial sports and recreation industry sectors. These positions include amateur and professional sports, community sport and sport and recreation facilities management, college and university athletics and recreation departments as well as sporting goods and event management.
Every effort has been made to align the pre/co-requisite document with the information on the course outline. However, if there are any discrepancies identified, the information on the course outline takes precedence.
Past Cohorts:
SEMESTER 1
Code
Title
Credits
ACC110
Accounting Concepts 1
3
BUS108
Introduction to Canadian Business
3
SRM107
Introduction to Sports and Recreation Field
3
SRM101
Program and Event Management
3
SRM102
Introduction to Sport Marketing
3
SRM103
Introduction to Sport Management
3
SEMESTER 2
Code
Title
Credits
ACC210
Accounting Concepts 2
3
BUS207
Basic Spreadsheeting
2
SRM200
Communication in Sport
4
SSC169G
Money Matters
3
SRM201
Sport Organization in Canada
3
SRM202
Introduction to Recreation and Leisure
3
SRM203
Sport Research
3
SEMESTER 3
Code
Title
Credits
ELEC1030
Choose one General Education course
3
ECN303
Economics
3
SRM301
Facility Management
3
SRM302
Team and League Management
3
SRM303
Sporting Goods Management
3
MRK340
Techno Marketing
3
SEMESTER 4
Code
Title
Credits
SSW304
Recreation, Leisure and Theraputic Programming
3
SERM403
Sport and Recreation Human resource Management
3
SRM400
Public and Media Relations
3
SRM401
Sport Tourism
3
MRK672
Sports & Events Marketing
3
ELEC1030
Choose one General Education Elective
3
SEMESTER 5
Code
Title
Credits
MIC240
Computer Applications
3
SRM501
Sales
3
SRM502
Leadership
3
SRM505
Fieldwork I
7
SRM503
Sport and the Law
3
SRM504
Sport Finance
3
SEMESTER 6
Code
Title
Credits
SRM606
Sport and Recreation Management Communications
3
SRM605
Fieldwork II
7
SRM601
Global Sport
3
SRM607
Sport Sponsorship and Development
3
SRM604
Programming for Parks, Recreation, and Leisure Services
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses are at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found on the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Sport and Recreation Management (Ontario College Advanced Diploma) (MTCU Code 62211)
The successful completion of this program will enable the graduate to:
Assess the political, sociological, economic, historical, ethical and legal parameters that influence sport.
Apply the principles of business ethics, professionalism and corporate social responsibility to work within the industries of sport and recreation.
Perform assigned duties, activities and administrative functions, within the structure, governance and operations of sport agencies and/or organizations.
Develop and implement management and leadership skills for career success in sport and recreation management.
Contribute to the development of an integrated marketing and communication plan for marketing products, concepts, goods, or services based on an identified target market.
Use current information technology, including a variety of software programs relevant to the business world.
Apply accounting, economic and financial knowledge and skills to the operation of a sport business.
Apply knowledge of the HR function to the operation of a sport organization.
Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
Plan, execute and oversee sport and recreation events.