Course Code
GRD509
Course Credit
4
This course expands on the fundamental techniques and theories used in the development and creation of digital and interactive advertising and marketing content. Students will explore multimedia design through the creation of responsive and immersive design experiences. Training will enable students to assess client, user, and project needs; explore content creation through the use of images, animation and video; and assemble assets in the creation of real-world projects typically encountered within the advertising and marketing industry.