International Marketing And Sales | St. Clair College
Course Code
IBM250
Course Credit
3

In this course students will learn the fundamentals of international sales and marketing through the development of an international marketing plan. Students will investigate target market demands and preferences evaluate competitive forces and use this information to create marketing and sales solutions that best fit the international market. The international marketing plan will be integrated with the trade financial plan and the global supply chain plan to form a complete project plan for an international venture.