Writing For The Web

In this course, students develop and sharpen writing skills essential for creating business messages and compelling web content that attracts visitors to web sites. Content writers and developers will explore issues and concepts necessary for successful writing in the unique online environment, including optimizing content for effective organizing information flow. This course is valuable for anyone creating, revising, or maintaining web content. Students will investigate style issues relevant to creating corporate web sites, informational web sites, community web sites, and blogs; practice creating web content that serves business and audience needs; cultivate their own writing style; identify the needs of the Web user; and write content using effective links, headings, paragraphs, and integration of visuals.