Digital Media Planning & Execution | St. Clair College
Course Code
Course Credit

This course provides an applied element to the student in media planning and buying for new digital media platforms and interactive executions. Students will be exposed to digital-media syndicated research and product profiles for a variety of Canadian advertisers. Emphasis will be on the formal documentation of the media plan and execution using digital media as a primary platform applying proper communication goal statements along with the development of strategies and recommended execution for the Canadian Marketplace.