Digital Media Planning & Execution | St. Clair College
Course Code
WIA205
Course Credit
4

This course provides an applied element to the student in media planning and buying for new digital media platforms and interactive executions. Students will be exposed to digital-media syndicated research and product profiles for a variety of Canadian advertisers. Emphasis will be on the formal documentation of the media plan and execution using digital media as a primary platform applying proper communication goal statements along with the development of strategies and recommended execution for the Canadian Marketplace.