Web and Interactive Advertising | St. Clair College
One Year - Ontario College Graduate Certificate
Starts: September
Contact:
Stephen McEachern
519-972-2727 ext. 4295

Program Overview

This new program provides students with the skills to effectively create advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behaviour and current and emerging technologies.

Career Opportunities

Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coorindators, desktop publishers and web marketing managers.

Admission Requirements

Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.

OR

Demonstrated competence through related work.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
WIA100
Developing Internet Marketing Content
3
WIA105
Email Marketing
3
WIA203
Advertising Copywriting For Digital Platforms
2
WIA103
Introduction To Layout And Design
3
WIA101
Search Engine Optimization
3
WIA107
Creative Entrepreneurship In Digital Media
3
Semester 2
Code Title Credits
WIA204
Digital Project Management
4
WIA201
Social Media Marketing
4
WIA202
Web Design-Dreamweaver
3
WIA102
Web Analytics
4
WIA205
Digital Media Planning & Execution
4
WIA206
Web & Interactive Com Project
4

Your Investment

The standard tuition and compulsory fees for the current academic year:

2020-2021 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Vocational Learning Outcomes

Web and Interactive Advertising (Ontario College Graduate Certificate) (MTCU Code 72902)

The graduate has reliably demonstrated the ability to:

  1. Plan and execute an interactive web and advertising campaign.
  2. Apply the interactive affordances of Web 2.0 technologies to the solution of marketing problems.
  3. Utilize the dynamics of consumer behavior in Web technologies to the solution of marketing problems.
  4. Integrate interactive advertising plans with traditional marketing communications plans.
  5. Execute a Situation Analysis and SWOT and develop Key marketing Opportunities from these analyses.
  6. Develop communications objectives and strategies that address the key marketing opportunities identified in a marketing communications plan.
  7. Utilize the interactive communication tools and apply them to specific roles of interactive advertising.
  8. Develop an effective Customer Relationship Plan using Web interactivity.
  9. Evaluate the use of various interactive media in the development of an interactive advertising campaign.
  10. Write effective copy for interactive media.  
  11. Measure the impact of a campaign by way of cost benefit analysis.
  12. Complete all work in compliance with relevant law, standards, and the appropriate principles and practices when preparing interactive advertising plans and materials.
  13. Manage, efficiently and effectively, an interactive advertising project from conceptualization to evaluation.