Course Code
WIA101
Course Credit
3
This course addresses how to optimize a website for both organic and paid searches including tactics to improve and maintain search engine ranking results. Topics to be covered include search algorithms, user search behaviour for both desktop and mobile, content development for robots as well as users, localized search tactics and the process of Google implemented updates and how they affect SEO techniques and web content. Students will learn how to implement SEO tactics to integrate into digital marketing campaigns, data collection, measurement and interpretation.