The rapid growth of the internet social media and mobile devices has had enormous impact on all types of organizations and their business practices. Communicating with today's consumers through Internet content is a vital component of doing business. This course will focus on substantial changes in marketing caused by the rapid growth of digital media technology and content platforms. Students will learn to integrate digital tools and content tactics into goal-oriented campaigns that enhance brands create a buzz and motivate desired behaviors. Focus is placed on the vital role content plays in today's digital industry. Students will gain firsthand knowledge and experience developing content using digital tools and concepts to their optimal advantage to maintain an edge in today's economy.