Social Media Strategies And Analytics | St. Clair College
Course Code
PBR407
Course Credit
2

In this course students will design and implement a comprehensive public relations social media strategy for a given client. This course will also introduce students to the process of collecting data from social media sites and blogs and will focus on methodologies of gathering data and its implications. Topics include the social media planning process integration of social media best practices and trends affecting the social media space. It will also address the legal protocols associated with writing in the digital age.