Course Code
MRK340
Course Credit
3
Many marketers feel that the emergence of social media is the most important aspect of marketing today. The demand for educated personnel with the latest technological marketing skills is vital. This course is designed to provide the student with an understanding of the new technology being utilized in present day marketing. Focus will be placed on communicating to a fragmented, mobile and multi-tasking audience. Specific topics will investigate the use of marketing via the internet, email, mobile applications, related technologies such as advergaming, social media (Blogs, Youtube, Social Networking sites), search engine optimization as well as the issues related to these items.