Course Code
GRD501
Course Credit
3
This course expands on fundamental techniques and theories in Motion Design, emphasizing composition and storytelling with a focus on ideation from concept to completion of a narrative for advertising purposes. Students will explore the role of storyboards and animatics in the creation of time based visuals, along with techniques to incorporate 2D, 3D and typographic assets within interactive timelines. Content will also focus on a range of creative, real world projects typically encountered within the graphic design industry.