![Nicole Rourke, a marketing professor at St. Clair, recently posed a challenge to her Introduction to Canadian Marketing class – develop as many new flavours of potato chips as possible for Lay’s, a 75-year-old potato chip brand.](/sites/default/files/styles/article_images_taxonomy/public/articles/2022-06/marketingchips1.jpg?h=d318f057&itok=vjGgzYEy)
Thursday, June 16, 2022
Marketing students brainstorm hundreds of new potato chip flavours
A mock board room exercise led St. Clair College marketing students to invent nearly 200 new flavours for one of the industry’s most iconic potato chip brands.