Course Code
WIA200
Course Credit
4
This course will provide students with the knowledge they need to plan, execute and measure display as well as video advertisement campaigns to achieve their marketing objectives. Students will learn the process of display and video campaign creation, deployment and management of digital display advertising including display, search, referral, email and social. Additional topics to be covered include the various types of emerging display and video ads, auction-based display buying, demand side platforms (basic introduction to programmatic buying), as well as behavioural, interest and demographic targeting and the various applicable policies and privacy laws.