Course Code
TOR212
Course Credit
3
Social and other media has transformed the way we live, travel and communicate. For the tourism industry, this has created tremendous opportunity to connect with travellers in a personal and engaging way. If your goal is to work in the industry with destination marketing organizations, hotels, resorts, attractions, airlines or any other tourism-related entity, it is essential to understand and learn how to leverage social media within the tourism industry in order to be competitive. This course will introduce students to business branding, growth, and lead-generation capabilities of social and other media tools.