Course Code
PBR401
Course Credit
3
Students learn the theory and practice of handling issues, crises and stakeholder relations that impact organizations and the communications strategies needed to manage corporate communications. They learn how to evaluate communication risks, conduct stakeholder analysis, and prepare communications plans and strategies to manage issues and crises for both internal and external stakeholders. Students also focus on managing media relations during a crisis, with special emphasis on the role of the key spokesperson for the organization.