Media Relations | St. Clair College
Course Code
PBR204
Course Credit
3

Students learn to work with news media and develop media strategy to effectively represent an organization. They respond to media questions in a simulated environment. Students formulate key media questions and create talking points in order to promote a personality product or service in a positive manner during a live or recorded media conference. Proper structure form and execution of written visual and presentation materials will be expected in order for students to produce superior Media relations results.