Course Code
MAD500
Course Credit
4
This course will examine the business factors that drive design and development decisions and the effect these decisions have on deciding when and how to create mobile web sites. Students will be able to evaluate different approaches to composing mobile web sites and be able to assemble a strategy for doing so. By the end of the course, students will be able to formulate solutions to both simple and complex design problems, communicate effectively with non-technical stakeholders, and analyze, uncover, and integrate insights from data to improve the effectiveness of a mobile site.