International Trade Research

The purpose of this course is to introduce students to the role, value, tools and techniques of international market research. Students will gain an understanding of different types and qualities of information sources including published sources, electronic databases, networking with colleagues, customers, suppliers and competitors or conducting interviews, focus groups and surveys. Students will apply their knowledge through the preparation of a trade research report, based on a chosen product and comparative analysis of two countries. Based on this analysis students will choose which of the two countries offer the best prospect for marketing their product.