International Market Entry And Distribution | St. Clair College
Course Code
INT300
Course Credit
3

This course examines the types and entry methods for common international marketing channels. Students will gain an understanding of how they will use these marketing channels to get a product or service into the hands of international prospects and customers in the most efficient, safe and cost-effective manner. A major focus of this course is the selection of foreign channel partners, negotiating partnering agreements and the management of these partnerships.