Course Code
IBM301
Course Credit
3
In this course students build upon the analysis students have undertaken in previous courses, using a similar, specific product and geographic focus. Students will consider, research and apply key marketing concepts such as product, place, price and promotion to prepare a detailed internationally oriented marketing plan for their chosen product in a target geographic market for a clearly identified target customer. The global market plan will be integrated along with a global trade finance and global supply chain plan to form a complete project management plan for an international venture.