Supply Chain Management Market | St. Clair College
Course Code
IBM2001
Course Credit
4

This course focuses on the principles of marketing within a supply chain from a global perspective. Students choose a business entity develop a mission statement and a marketing strategy to enhance the Supply Chain Management and Logistics function within the organization. Students will learn about the marketing/management process for freight forwarders in regard to pricing distribution promotion international marketing strategies and the decision process for international shipping. The impact of the greening of transportation to add value to the marketing function is also detailed.