Restaurant Marketing

In this course, students explore different management concepts required for various food and beverage establishments including independents, chains, and franchises. Students examine several types of restaurants ranging from coffee shops and fast food to fine dining and specialty food operations. Students examine employee selection and orientation processes and how they contribute to operational success. Further, Students will review marketing and sales strategies, including target market research and analysis, preparing promotional materials and presentations, and how these principles contribute to the success of hospitality operations. Students will also examine various personnel roles and organizational structures that exist within hospitality sales and marketing, and how they contribute to restaurant operations.