Course Code
GRD207
Course Credit
2
An advanced course in advertising copy writing skills for Print and Web. This course follows GRD 107 and consists of Print and Web Ad creative writing and art direction. The course is based on the current structures of Advertising Agencies where teams of art directors and writers work on assignments for the agencies' clients. The teams will create ideas for print and web that utilize a sound persuasive communication to the target group supporting the strategic and communications objectives. They will then learn on-going presentation skills that will prepare them for client meetings. This course stresses teamwork and how to work together to create a print ad that's on strategy.