Course Code
FAS105
Course Credit
2
An introduction to the business of fashion shows and the marketing needed to produce them. Elements of project management such as timelines, budgeting, planning calendars and marketing communication that are related to the production of a fashion show. Students will be instructed on how to use and navigate a specialized fashion industry website, for analysis of consumer, fashion and design trends. Students will be introduced to public speaking and presentations specific to the fashion industry.