Course Code
BBIC501
Course Credit
3
This course is an examination of how companies compete, why some companies perform better, how these companies develop the competitive advantage by integrating information and communication technology (ICT) and ICT systems. Emphasis are on the fundamental concepts, models and frameworks for effective strategic decision-making, the integration of business strategy with ICT technology, planning and business execution in today's complex world of business competition affected by globalization and digitalization.