Sales Promotion & Event Planning

This course will explore the process of planning a national Sales Promotion Campaign, and will include the written plan and creative executions for the print media aspects of the campaign, to support strategies. To demonstrate the importance of integrated marketing communication activities in the development of effective relationships with the company's various stakeholders, the plan will concentrate on both business-to-business (trade) and consumer sales promotion activities that offer incentives to create push/pull strategies. Event sponsorship will be studied as an independent marketing communications activity and as a pivotal component of the sales promotion campaign.