Course Code
ADV327
Course Credit
3
An advanced course in advertising copy writing skills for Print Media. This course follows 227N and consists of Print Ad creative writing and art direction. The course is based on the Current "Real World" of Advertising Agencies where teams of Art Directors and Writers work on Assignments for the Agencies clients. The teams will create ideas for print that utilize a sound Persuasive Communication to the Target Group supporting the Strategic and Communications Objectives. They will then learn on going presentation skills that will prepare them for client meetings. This course stresses "Teamwork" and how to work together to create a print ad that's on Strategy.