Course Code
ADV326
Course Credit
3
BUILDING FROM ADV226, THE STUDENT'S DESIGN AND PRODUCTION KNOWLEDGE AND SKILLS ARE DEVELOPED FURTHER, WITH THE INTRODUCTION OF INDUSTRY SPECIFIC SOFTWARE, INDESIGN (CS2), ON MACINTOSH COMPUTERS. A STUDY OF VARIOUS PRINT MEDIA, INCLUDING MAGAZINE AND OUTDOOR ADVERTISING WILL FOCUS ON CREATIVE STRATEGIES AND EXECUTIONS FOR MEETING MARKETING AND ADVERTISING OBJECTIVES. THIS IS A CHALLENGING COURSE COMBINING COMPUTER/SOFTWARE SKILLS AND ADVERTISING THEORY AND STRATEGIES