For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.
Program Highlights
Marketing research courses allow for hands-on practical and experiential learning.
Students will become proficient in social media marketing techniques.
The program's curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.
Marketing Design Technologies teaches students how to create content and build websites.
Program and Event Planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.
Students will gain an understanding in banking, merchandising, consumer finance, and payroll.
Career Opportunities
Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.
Admission Requirements
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.
Every effort has been made to align the pre/co-requisite document with the information on the course outline. However, if there are any discrepancies identified, the information on the course outline takes precedence.
Past Cohorts:
Semester 1
Code
Title
Credits
ACC110
Accounting Concepts I
3
BUS108
Introduction To Canadian Business
3
ECN210
Microeconomics
3
MTH146
Mathematics Of Personal Finance
4
MGN105
Introduction To Human Resources
3
COM103
Business Communications I
3
Semester 2
Code
Title
Credits
ACC210
Accounting Concepts II
3
ECN110
Macro Economics
3
MRK202
Introduction To Canadian Marketing
3
ELEC1030
Choose 1 Elective Course
3
MTH237
Statistical Concepts
3
COM203
Business Communications II
3
BUS207
Basic Spreadsheeting
2
Semester 3
Code
Title
Credits
MRK311
Program & Event Planning
3
MRK302
Professional Sales Presentations
3
MRK309
Customer Relationship Management
3
MRK319
Marketing Analytics
3
MRK327
Marketing Design Technologies
3
ELEC1030
Choose 1 Elective Course
3
Semester 4
Code
Title
Credits
MGN310
Organizational Behaviour
3
MRK420
Marketing Research
3
MRK427
Marketing Research Projects
3
MRK436
Integrated Marketing Communications
3
ELEC1030
Choose 1 Elective Course
3
MRK439
Social Media Marketing
3
MRK451
Careers In Marketing
2
Semester 1
Code
Title
Credits
ACC110
Accounting Concepts I
3
BUS108
Introduction To Canadian Business
3
ECN210
Microeconomics
3
MTH146
Mathematics Of Personal Finance
4
MGN105
Introduction To Human Resources
3
COM103
Business Communications I
3
Semester 2
Code
Title
Credits
ACC210
Accounting Concepts II
3
ECN110
Macro Economics
3
MRK202
Introduction To Canadian Marketing
3
ELEC1030
Choose 1 Elective Course
3
MTH237
Statistical Concepts
3
COM203
Business Communications II
3
BUS207
Basic Spreadsheeting
2
Semester 3
Code
Title
Credits
MRK311
Program & Event Planning
3
MRK317
Multimedia Sales Presentations
4
MRK325
Advertising Management
3
MRK332
Supply Chain Management
3
MRK340
Techno Marketing
3
ELEC1030
Choose 1 Elective Course
3
Semester 4
Code
Title
Credits
MGN310
Organizational Behaviour
3
MRK420
Marketing Research
3
MRK419
Marketing Research Projects
2
MRK432
Marketing Management
3
ELEC1030
Choose 1 Elective Course
3
MRK434
Marketing Design Technologies
2
MRK451
Careers In Marketing
2
Your Investment
The standard tuition and compulsory fees for the current academic year:
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses are at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found on the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Business-Marketing (Ontario College Diploma) (MTCU Code 52900)
The graduate has reliably demonstrated the ability to:
Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.