Business Administration - Marketing | St. Clair College

Business Administration - Marketing

Zekelman School of Business
Program Code: B009
Status: Open
Windsor Campus
Apply Online:
Domestic International
Three Year - Ontario College Advanced Diploma
Starts: September, January
Contact:
Justina Ciarlariello
519-972-2727 ext. 4670

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Program Overview

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration - Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the importance of using data to drive marketing strategies. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, and strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!

Program Highlights

  • Marketing research courses allow for hands-on practical and experiential learning.
  • Second and Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
  • Work placements for qualified third-year students in their final semester.
  • Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Wayne State University, Walsh College and Davenport University. Students can also obtain their degrees overseas in Ireland and Australia.
  • Continuously updated curriculum based on current trends including digital marketing, data social media marketing content.
  • Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.

Career Opportunities

Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.

Degree Completions

Admission Requirements

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

Courses

The curriculum below is for incoming students:

Semester 1
Code Title Credits
ACC110
 		Accounting Concepts I
3
BUS108
 		Introduction To Canadian Business
3
ECN210
 		Microeconomics
3
MTH146
 		Mathematics Of Personal Finance
4
MGN105
 		Introduction To Human Resources
3
COM103
 		Business Communications I
3
Semester 2
Code Title Credits
ACC210
 		Accounting Concepts II
3
ECN110
 		Macro Economics
3
MRK202
 		Introduction To Canadian Marketing
3
SSC169G
 		Money Matters
3
MTH237
 		Statistical Concepts
3
COM203
 		Business Communications II
3
BUS207
 		Basic Spreadsheeting
2
Semester 3
Code Title Credits
MRK311
 		Program & Event Planning
3
MRK302
 		Professional Sales Presentations
3
MRK309
 		Customer Relationship Management
3
MRK319
 		Marketing Analytics
3
MRK327
 		Marketing Design Technologies
3
ELEC1030
 		Choose 1 Elective Course
3
Semester 4
Code Title Credits
MGN310
 		Organizational Behaviour
3
MRK420
 		Marketing Research
3
MRK427
 		Marketing Research Projects
3
MRK436
 		Integrated Marketing Communications (IMC)
3
ELEC1030
 		Choose 1 Elective Course
3
MRK439
 		Social Media Marketing
3
MRK451
 		Careers In Marketing
2
Semester 5
Code Title Credits
BUS300
 		Business Law
3
ENT500
 		Entrepreneurship
3
MRK520
 		Marketing Cases
3
MRK525
 		Consumer Behaviour
3
MRK532
 		Strategic Marketing Management
3
MRK540
 		Business Strategies
3
Semester 6
Code Title Credits
MRK639
 		Digital Marketing
3
MRK605
 		Applied Marketing Simulation
3
MRK624
 		Retail Management & e-Commerce
2
MRK609
 		Internship
9
MRK680
 		Global Marketing Environments
3
MRK641
 		Sales Negotiations & Ethics
3

View Pre/Co-Requisites for Business Administration - Marketing

Past Cohorts:

Semester 1
Code Title Credits
ACC110 Accounting Concepts I 3
BUS108 Introduction To Canadian Business 3
ECN210 Microeconomics 3
MTH146 Mathematics Of Personal Finance 4
MGN105 Introduction To Human Resources 3
COM103 Business Communications I 3
Semester 2
Code Title Credits
ACC210 Accounting Concepts II 3
ECN110 Macro Economics 3
MRK202 Introduction To Canadian Marketing 3
ELEC1030 Choose 1 Elective Course 3
MTH237 Statistical Concepts 3
COM203 Business Communications II 3
BUS207 Basic Spreadsheeting 2
Semester 3
Code Title Credits
MRK311 Program & Event Planning 3
MRK302 Professional Sales Presentations 3
MRK309 Customer Relationship Management 3
MRK319 Marketing Analysis 3
MRK327 Marketing Design Technologies 3
ELEC1030 Choose 1 Elective Course 3
Semester 4
Code Title Credits
MGN310 Organizational Behaviour 3
MRK420 Marketing Research 3
MRK427 Marketing Research Projects 3
MRK436 Integrated Marketing Communications 3
ELEC1030 Choose 1 Elective Course 3
MRK439 Social Media Marketing 3
MRK451 Careers In Marketing 2
Semester 5
Code Title Credits
BUS300 Business Law 3
ENT300 Entrepreneurship 3
MRK520 Marketing Cases 3
MRK525 Consumer Behaviour 3
MRK532 Strategic Marketing Management 3
MRK540 Business Strategies 3
Semester 6
Code Title Credits
MRK639 Digital Marketing 3
MRK605 Applied Marketing Simulation 3
MRK624 Retail Management & e-Commerce 2
MRK609 Internship 9
MRK680 Global Marketing Environments 3
MRK641 Sales Negotiations & Ethics 3
Semester 1
Code Title Credits
ACC110 Accounting Concepts I 3
BUS108 Introduction To Canadian Business 3
ECN210 Microeconomics 3
MTH146 Mathematics Of Personal Finance 4
MGN105 Introduction To Human Resources 3
COM103 Business Communications I 3
Semester 2
Code Title Credits
ACC210 Accounting Concepts II 3
ECN110 Macro Economics 3
MRK202 Introduction To Canadian Marketing 3
ELEC1030 Choose 1 Elective Course 3
MTH237 Statistical Concepts 3
COM203 Business Communications II 3
BUS207 Basic Spreadsheeting 2
Semester 3
Code Title Credits
MRK311 Program & Event Planning 3
MRK317 Multimedia Sales Presentations 4
MRK325 Advertising Management 3
MRK332 Supply Chain Management 3
MRK340 Techno Marketing 3
ELEC1030 Choose 1 Elective Course 3
Semester 4
Code Title Credits
MGN310 Organizational Behaviour 3
MRK420 Marketing Research 3
MRK419 Marketing Research Projects 2
MRK432 Marketing Management 3
ELEC1030 Choose 1 Elective Course 3
MRK434 Marketing Design Technologies 2
MRK451 Careers In Marketing 2
Semester 5
Code Title Credits
BUS300 Business Law 3
MRK517 Merchandising Management II 3
MRK520 Marketing Cases 3
MRK525 Consumer Behaviour 3
MRK532 Strategic Marketing Management 3
MRK540 Business Strategies 3
Semester 6
Code Title Credits
MRK639 Digital Marketing 3
MRK605 Applied Marketing Simulation 3
MRK618 Internship Prep. & Assessment 1
MRK609 Internship 9
MRK680 Global Marketing Environments 3
MRK672 Sports & Events Marketing 3
MRK641 Sales Negotiations & Ethics 3

View Pre/Co-Requisites for Business Administration - Marketing

Semester 1
Code Title Credits
ACC110 Accounting Concepts I 3
BUS108 Introduction To Canadian Business 3
ECN110 Macro Economics 3
MTH146 Mathematics Of Personal Finance 4
MGN105 Introduction To Human Resources 3
COM103 Business Communications I 3
Semester 2
Code Title Credits
ACC210 Accounting Concepts II 3
ECN210 Microeconomics 3
MRK202 Introduction To Canadian Marketing 3
ELEC1030 Choose 1 Elective Course 3
MTH237 Statistical Concepts 3
COM203 Business Communications II 3
BUS207 Basic Spreadsheeting 2
Semester 3
Code Title Credits
MRK311 Program & Event, Planning 3
MRK317 Multimedia Sales Presentations 4
MRK325 Advertising Management 3
MRK332 Supply Chain Management 3
MRK340 Techno Marketing 3
ELEC1030 Choose 1 Elective Course 3
Semester 4
Code Title Credits
MGN310 Organizational Behaviour 3
MRK420 Marketing Research 3
MRK419 Marketing Research Projects 2
MRK432 Marketing Management 3
ELEC1030 Choose 1 Elective Course 3
MRK434 Marketing Design Technologies 2
MRK451 Careers In Marketing 2
Semester 5
Code Title Credits
BUS300 Business Law 3
MRK517 Merchandising Management II 3
MRK520 Marketing Cases 3
MRK525 Consumer Behaviour 3
MRK532 Strategic Marketing Management 3
MRK540 Business Strategies 3
Semester 6
Code Title Credits
MRK639 Digital Marketing 3
MRK605 Applied Marketing Simulation 3
MRK618 Internship Prep. & Assessment 1
MRK609 Internship 9
MRK680 Global Marketing Environments 3
MRK672 Sports & Events Marketing 3
MRK641 Sales Negotiations & Ethics 3

Your Investment

The standard tuition and compulsory fees for the current academic year:

2024-2025 Tuition Fees  

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses are at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found on the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

Program Physical Demands Analysis

Program Vocational Learning Outcomes

Business Administration-Marketing (Ontario College Advanced Diploma) (MTCU Code 62900)

The graduate has reliably demonstrated the ability to

  1. Develop a marketing* plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan* for marketing a product*, concept, good, or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product*, good, and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
  7. Conduct market research* to provide the information needed to make marketing* decisions.
  8. Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Additional Information

Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs