Advertising & Marketing Communications Management

St. Clair College Centre for the Arts - Windsor (B875)

Three Year - Ontario College Advanced Diploma

September

Len Olszewski
(519) 972-2727 ext. 4300
lolszewski@stclaircollege.ca

ADMISSION REQUIREMENTS

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

ADVERTISING PROGRAM GOALS

Our goal is to provide students with the best advertising and marketing communications skills of any advertising school in Canada. Key program faculty have experience as senior advertising executives at major international and national companies. These professionals provide the student with collectively over 100 years of experience in the industry. They have developed the most up-to-date curriculum of any advertising program in Ontario according to the Interactive Advertising Bureau of Canada.

Students will develop complete advertising and integrated marketing communications plans and programs, from the business planning stage to the final preparation of creative materials for traditional advertising, web advertising, sales promotion, public relations and event planning. St. Clair's Advertising program will appeal to individuals who are creative thinkers and problem solvers, with a strong interest in marketing, traditional, web and interactive media, and visual design and writing.

ADVERTISING PROGRAM HIGHLIGHTS

• Our students have won more gold medals in Advertising competitions than any other College in Ontario
• A four week internship that is arranged by the faculty
• Eight new Internet marketing courses
• Emphasis on the case method which allows students to solve real advertising problems and develop advertising materials

EMPLOYMENT OPPORTUNITIES

Our employment rate six months after graduation is over 90%. The majority of our graduates pursue advertising careers in Toronto, Vancouver, Calgary and Windsor.

DEGREE COMPLETION

Graduates of the advertising program can be awarded up to 60 of the 120 credits required for a Bachelor of Professional Arts from Athabasca University. Students who achieve 75% or better in the program are eligible to receive 7.5 transfer credits towards a 20 credit, 4 year honours BA from Wilfrid Laurier University. Davenport University in Detroit offers an Associate degree status. Individual transfers to the University of Windsor and Wayne State University can also be arranged on an individual basis by the student. Graduates can also receive credit toward a Bachelor of Communications at Griffith University in Austrailia.

ACCELERATED TRANSFERS

Students who have successfully completed a related program at the college or university level can apply for direct entry into Semester 5 of this program. Semester placement depends on the number of courses taken at the time of application to the Advertising program. Students must contact the Program Coordinator before applying.

ADDITIONAL INFORMATION

• Advertising Students Win Gold!
• Professor Len Olszewski's blog - www.imcstrategy.wordpress.com
• Program Physical Demands Analysis: B801

WHY CHOOSE ST. CLAIR COLLEGE'S ADVERTISING PROGRAM?

St. Clair's advertising program has a lot to brag about. Our students outperform - having won more advertising competitions than any of the other Ontario advertising school. We pride ourselves on the 90% employment rate that our graduates enjoy within 6 months of completion. The Interactive Advertising Bureau of Canada calls ours “the most up-to-date curriculum of any of the Ontario advertising schools.”

But enough about us, this is about you. Why is all of this good for you? Because you never miss an episode of Mad Men. Because you are a creative thinker and a problem solver. Because you write, design, and spend hours on interactive media. If this sounds like you, St. Clair's advertising program is for you.

The highly experienced faculty offer students the best in marketing and advertising training. Students will learn: the Business of Advertising and the Psychology of Advertising, Principles of Marketing, Layout and Design, Print Media, Digital and Web Design and Copywriting. You will be developing complete and integrated plans and programs in: marketing and communications, advertising, promotions and public relations, event planning, business and creatives in both the traditional and web arenas.

As if all this isn't enough, we also arrange a month-long work internship for you. Plus, should you be interested in further education, your credits can gain you standing at various universities including: Athabasca, Wilfrid Laurier, Davenport, Windsor, Wayne State and Griffith.

YOUR INVESTMENT

Fees are subject to adjustment each year. The standard tuition and compulsory fees for 2011 are:

$3,172.69
$600 - $800

Students should be prepared to purchase a laptop if they do not already have one.

Work Internship: Many students spend internship out of Windsor. Costs for four weeks accommodation and travel as well as a pre-internship interview are borne by the student.

For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students, see Tuition & Fees.