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Campus:

St. Clair College Centre for the Arts – Downtown Windsor Campus (B801)
Program Length:
Three years - Ontario College Advanced Diploma
Starts:
September 2010
Contact:


Len Olszewski
(519) 972-2727 ext. 4300
email: lolszewski@stclaircollege.ca

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.Mature students status click here.

PROGRAM GOALS
Our goal is to provide students with the best Advertising and Marketing Communications skills in Canada. Key program faculty came to St. Clair from senior advertising positions in the private sector and academia; General Managers and Vice Presidents. These professionals provide the student with collectively over 100 years of experience. They have developed the most up-to-date curriculum of any advertising program according to the Interactive Advertising Bureau of Canada. Students will develop complete plans and integrated marketing communications programs, from the business planning stage to the final preparation of creative materials for web communications, television, print, sales promotion, public relations event planning.

This program will appeal to individuals who are creative thinkers and problem solvers. Students should have a strong interest in marketing, traditional and web and interactive media, and visual design and writing.

EMPLOYMENT OPPORTUNITIES
Our employment rate six months after graduation is over 90%. The majority of our grads work in Windsor, Toronto, Vancouver and Calgary.

DEGREE COMPLETION
Graduates can be awarded up to 60 of the 120 credits required for a Bachelor of Professional Arts from Athabasca University. Students who achieve a 75% or better in the program are eligible to receive 7.5 transfer credits towards a 20 credit, 4 year honours BA degree from Wilfrid Laurier University. Individual transfers to the University of Windsor, Davenport University and Wayne State University can also be arranged on an individual basis by the student. Graduates can also receive credit toward a Bachelor of Communication from Griffith University.

ACCELERATED TRANSFERS
Students who have successfully completed a related program at the college or university level can apply for direct entry into semester 5. Semester placement depends on the number of courses taken at the time of application to the Advertising program. Students must contact the program coordinator before applying.

YOUR INVESTMENT
Fees are subject to adjustment each year. The standard tuition and compulsory fees for 2009 are as follows:

Standard Tuition 1st year
$2,220.00
Books & expendable supplies per semester
$400-600

Students should be prepared by the start of semester 2 to purchase a home computer or laptop if they do not already have one.

Work Internship: Many students spend internship out of Windsor. Costs for four weeks accommodation and travel as well as pre-internship interviews are borne by the student.

For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students click here.
PROGRAM HIGHLIGHTS
 
•
Our students have won more gold medals than any other college in Ontario
 
•
A four week internship arranged by the faculty.
 
•
Eight new Internet marketing courses.
 
•
Small class sizes allowing individualized attention throughout your learning process
 
•
Emphasis on the case method which allows students to solve real advertising problems and develop advertising materials
 
•
A focus on complex problem solving and critical thinking
 

PROGRAM NEWS
Students Win Silver Medal


RELATED LINKS
 






DIPLOMA REQUIREMENTS
Code
Credit
Course Name
Semester 1
ADV120
3
The Business of Advertising
ADV122G
3

Mass Communications in a Cultural Context
ADV117
2
Intro to Layout and Design
ADV116G
3
Segmenting Canadian Society
ADV211
3
Principles of Marketing I
MIC125
3

Windows Computer
Applications


Semester 2
ADV222A
3

Print Media Estimating &
Research
ADV225
3
Digital Design I
ADV227A
3
Advertising Copywriting
ADV311
3
Principles of Marketing 2
ADV207
3
Psychology of Advertising
ADV203G
3

Contemporary Study of
Aesthetic Expression


Semester 3
ADV325
3
Digital Design 2
ADV322
3

Broadcast Media Estimating &
Research
ADV327
3
Copywriting for Print Media
ADV345
3
Consumer Research Concepts
ADV411
3
Marketing Planning I
ADV313
3
Web Design I
ADV307
3
Business Presentations
Code
Credit
Course Name
Semester 4
ADV444
3
Marketing Planning 2
ADV422
3
Media Planning I
ADV413
2
Web Design 2
ADV427
3
Copywriting for Broadcast Media
ADV555
2
Public Relations
ADV492A
3
Integrated Internet Marketing
ADV423
2
Search Engine Optimization


Semester 5
ADV507
2
Writing for the Web
ADV523
3
Media Planning 2
ADV535
3

Sales Promotion & Event Planning
ADV527
3
IMC Campaigns I
ADV545
3

Consumer Insight: An Intro. to
Account Planning
ADV519
2
New Media Planning
ADV542
2
Mobile Marketing

Semester 6
ADV612
3
Agency & Account Management
ADV622A
3
Media Planning 3
ADV607
2
Media Sales
ADV625
6
IMC Campaigns 2
ADV698
6
Internship & Career Planning
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Last updated 5/19/2010